Ahh, the sweet smell of elections

By Mon Casiple

Suddenly, promotion ads by presidentiables (ads, not political ads, they would emphatically remind you) are sprouting (or spouting) all over the media and in posters. One advocate supports our OFWs, another supports national discipline, and still another education of the young. Others are more mundane, only promoting certain commercial products (though one wonders how politicians can draw consumers towards a product rather than away from a product).

Suddenly, parties and coalitions, negotiations and fund-raising started in earnest-–precursors or preliminaries of the 2010 electoral campaigns. We are witness now to what may well go down in history as the longest election campaign yet in our political history–two years to the day of the May 2010 elections.

This is the logical result of a perception (and a conclusion) that president Gloria Macapagal-Arroyo has at last relinquished her plans to extend her stay in power. No charter change, no martial law, no state of emergency–no supra-constitutional scheme to get around the severe constitutional constraint of one presidential term to end on 12 noon, June 30, 2010.

Ah, presidentiables smell the sweet (or addictive) aroma of the 2010 elections–their arena, their destiny (yearning), and their life’s ambition (where’s the people?). Welcome to the circus.

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